advertising
TOLLROADSnews opens advertising space to bids
By Steph Zaharuk on October 5, 2011As promised, we are making some changes to the advertising structure on TOLLROADSnews website. The first step is opening advertising spots to a bidding process.
E-ZPass purple coming to Massachusetts Oct 1 2011 - bank ads coming down
By Peter Samuel on December 6, 2010
Massachusetts Department of Transportation (MassDOT) will drop the transponder tolling brand FAST LANE and adjacent Citizens Bank signs around October 1st next year when its sponsorship contract with the bank expires. The state is going mainstream and adopting the E-ZPass brand-name.
Google advertising on old billboards - Mass Pike
By Peter Samuel on August 5, 2009
It sounds like man bites dog, but Internet giant Google is renting space on old-fashioned highway billboards to promote its on-line business. As part of its competition with Microsoft it is promoting Google Apps, the search company's "suite" of internet-based programs covering the ground of MS Office.
Smart tollroad promotion by Westlink M7 Sydney
By Peter Samuel on October 19, 2008
Here's a great promotion for a tollroad - an animated map that reveals all the traffic signals on the alternate tax road. 
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RESTRUCTURING:Dulles Greenway Finances Righted
By Peter Samuel on May 13, 1999RESTRUCTURING:Dulles Greenway Finances Righted
Originally published in issue 39 of Tollroads Newsletter, which came out in May 1999.
Page:6
Subjects:profits marketing refinancing advertising
Facilities:Dulles Greenway
Agencies:TRIP II VDOT
Locations:Loudoun Co VA
407-ETR marketing
By Peter Samuel on October 29, 1996407-ETR marketing
Originally published in issue 8 of Tollroads Newsletter, which came out in Oct 1996.
Page:8
Subjects:advertising slogans
Facilities:407
Agencies:OTCC
Locations:Canada
407 ETR marketing
