As promised, we are making some changes to the advertising structure on TOLLROADSnews website. The first step is opening advertising spots to a bidding process.
Massachusetts Department of Transportation (MassDOT) will drop the transponder tolling brand FAST LANE and adjacent Citizens Bank signs around October 1st next year when its sponsorship contract with the bank expires. The state is going mainstream and adopting the E-ZPass brand-name.
It sounds like man bites dog, but Internet giant Google is renting space on old-fashioned highway billboards to promote its on-line business. As part of its competition with Microsoft it is promoting Google Apps, the search company's "suite" of internet-based programs covering the ground of MS Office.
Here's a great promotion for a tollroad - an animated map that reveals all the traffic signals on the alternate tax road.