marketing

Reporters see public authorities as having no legitimate need for marketing or lobbyists


Channel 13 TV in Houston has been touting an "undercover expose" of the Metro transit system and ads it is running trying to get more riders. The ads of course talk about high gasoline prices and the cor lobbyistsonvenience of Metro's buses. It's an entertaining expose of what seems an expensive bit of marketing, and pretty silly, but an underlying theme of the reporters is that marketing by a government owned business is illegitimate. 714 words  read more »

Dulles Gway nears 2/3 ET


Dulles Gway nears 2/3 ET

Originally published in issue 42 of Tollroads Newsletter, which came out in Sep 1999.

Page:9

Subjects:ET penetration share electronic marketing discount

Facilities:Dulles Greenway Gway

Agencies:Castle Rock VDOT

Locations:NoVA VA Virginia

180 words  read more »

ETC Centerfold


ETC Centerfold

Originally published in issue 41 of Tollroads Newsletter, which came out in Jul 1999.

Page:1

Subjects:sex ETC marketing Deborah Jubelirer

Facilities:Pennsylvania Turnpike Penna

Agencies:Penna pike Pennsylvania Turnpike Commission

Locations:PA

574 words  read more »

RESTRUCTURING:Dulles Greenway Finances Righted


RESTRUCTURING:Dulles Greenway Finances Righted

Originally published in issue 39 of Tollroads Newsletter, which came out in May 1999.

Page:6

Subjects:profits marketing refinancing advertising

Facilities:Dulles Greenway

Agencies:TRIP II VDOT

Locations:Loudoun Co VA

1046 words  read more »