promotion
Central Texas using scratch cards to solicit transponder accounts in run up to cashless Dec 1
Posted on Fri, 2008-10-24 00:33Tollers in Central Texas are using a novel kind of flyer to get out the message about the end of cash tolling - 
scratch cards. The cards offer free transponder toll miles as prizes in an effort to publicize and recruit new transponder users. Over 80% of transactions on their 183A tollroad northwest of Austin are already by TxTag sticker tag transponders, but they want to boost that number further by December 1 when remaining cash lanes are closed for good.
Smart tollroad promotion by Westlink M7 Sydney
Posted on Sun, 2008-10-19 22:59
Here's a great promotion for a tollroad - an animated map that reveals all the traffic signals on the alternate tax road. 
see
French toller Cofiroute offering romantic weekend getaway prizes in transponder promotion
Posted on Mon, 2008-02-25 13:31French tollroad operator Cofiroute is running a lottery with "romantic weekend"
getaways and zero tolls as prizes for those who sign up for an electronic toll transponder in a 4 week drive this winter. Telepeage and 'libert-t' are the transponder account brandnames.
Says the ad: "Jouez... et gagnez peut être un week-end romantique!!!" (Their exclamation marks, not ours)
"Your toll is on the House" - on Maxwell House (+FOLLOWUP)
Posted on Thu, 2007-11-22 14:31
"Your toll is on the House" said the signs, being a teaser for the toll being on Maxwell House. Toll takers in eight metro areas were recruited as temporary salesmen for the Kraft Foods coffee brand.
Kris Wuestefeld to head design at WSA
Posted on Mon, 2001-01-29 08:46Kris Wuestefeld to head design at WSA
Originally published in issue 53 of Tollroads Newsletter, which came out in Jan 2001.
Page:17
Subjects:promotion move job
Agencies:WSA
Sources:Wuestefeld
Toll finance lawyer goes high
Posted on Fri, 2001-01-26 02:06Toll finance lawyer goes high
Originally published in issue 53 of Tollroads Newsletter, which came out in Jan 2001.
Page:15
Subjects:promotion
Agencies:Nossaman Gunther
Sources:Veneman
Francois X Ott
Posted on Mon, 2000-04-17 01:20Francois X Ott
Originally published in issue 48 of Tollroads Newsletter, which came out in Apr 2000.
Page:15
Subjects:Ott promotion new job
PB’s New Director of Tolling
Posted on Fri, 1999-10-22 03:05PB’s New Director of Tolling
Originally published in issue 43 of Tollroads Newsletter, which came out in Oct 1999.
Page:15
Subjects:appointment promotion
Agencies:Parsons Brinckerhoff PB
Locations:NY
Sources:Phil Leshinsky
DeCorla-Souza New Value Pricin’: Boss at Fed Hwys
Posted on Sun, 1999-10-03 05:26DeCorla-Souza New Value Pricin’ :Boss at Fed Hwys
Originally published in issue 43 of Tollroads Newsletter, which came out in Oct 1999.
Page:1
Subjects:promotion
Facilities:USDOT FHWA
Agencies:USDOT FHWA
Sources:DeCorla-Souza
Yermack departs tolling for Farradyne
Posted on Tue, 1999-08-10 16:49Yermack departs tolling for Farradyne
Originally published in issue 41 of Tollroads Newsletter, which came out in Jul 1999.
Page:21
Subjects:promotion Yermack
Agencies:Parsons B
Sources:PB
PROMOTION Manuel VP
Posted on Fri, 1998-06-26 16:08PROMOTION Manuel VP
Originally published in issue 28 of Tollroads Newsletter, which came out in Jun 1998.
Page:16
Subjects:personnel promotion
Facilities:Mark IV
Agencies:Mark IV
Sources:Oliver
PROMOTION
Manuel VP
