Smart tollroad promotion by Westlink M7 Sydney

Here's a great promotion for a tollroad - an animated map that reveals all the traffic signals on the alternate tax road.

see

http://www.westlinkm7.com.au/default.asp

then in the left column click on second head "TOLL & TRIP CALCULATOR"

go to the top righthand tab Traffic Lights and hit the Start

White blobs show the progress of a driver following the signalized route, the signalized intersections laid out in red blobs, while the toll payer zooms ahead...

COMMENT: brilliant promotion - honest, persuasive, conveys the essence of the sales message well.

IDEA: IBTTA should offer annual awards for best promotions.

TOLLROADSnews 2008-10-18