ET Hamburger


ET Hamburger

Originally published in issue 48 of Tollroads Newsletter, which came out in Apr 2000.

Page:19

Subjects:MacDonalds hamburger

Agencies:Sirit MacDonalds TCA

“I used my FasTrak (toll transponder) to buy a hamburger this morning. It was extremely easy and convenient. The thing I liked best about it is that I didn’t have to reach for my wallet at all. This is a convenience that is hard to convey properly. The experience was simply: drive up to the menu board, order, and pick up a bag of food. No fumbling with change or bills, and you can proceed directly to the pick-up window. I don’t know why they didn’t think of this sooner! I’m quite impressed.” jkerenyi@kimley-horn.com (Orange County where TCA, ET supplier Sirit and MacDonalds have wired the drivethrough lanes of four of their restaurants for payment by toll transponder in a 2 month trial.)