ADVERTISING - Corporate and Personnel/RFP

- corporate logo, name and explanatory slogan or phrase if you want (you supply artwork)

- width 248 pixels, standard height 50 pixels

- the ad can be linked to your website home page or to special advertising copy on your website which you are responsible for and may control and change

- your ad is randomly attached to subscriber emails via RSS when we don't have an advertiser paying for an exclusive position in emails

There are two blocks of ads:

(1) the top block being fixed, prices are at a premium over lower block prices

(2) in the lower block the rank order of the ads varies randomly with each hit on the website (just look at the lower block and hit your reset icon and look again, they should be in a different order). This ensures no one is stuck "below the fold" or only seen by down-scrollers with screen and browser settings that display only the top ten or so ads

- price for the lower block is $350 for 3 months, $1,000 for one year for 50 pixels high, proportionately more for greater heights, so for example 90 pixels high is 1.8x= $6.30/3mths, $1,800/yr

- prices for the upper block have been set by offers and bargaining at a premium price over the lower block prices

Personnel, notices, or RFPs

- ads for personnel, notices, RFPs, partners sought... whatever

- heading goes in BRIEFS column on rightside of home page with link to text on an inside page

- send us text and logo

- $25 per hundred words per week

- we've had little demand for these so far but the few people who have used them said they worked

Usage

At right are some earlier statistics of visits to the website as recorded by the Internet Service Provider (ISP)

More recent numbers are available from Megan Brown tell 614 846 8761 or 800 288 7423 or email mbrown@triad-inc.com

REVISED 2007-07-10

Webmaster's comments

I asked an experienced webmaster what to make of the early numbers (Recent ones are higher). His comments follow:

"Number of Visitors" is the number of different individual users that access the website in that time period.

"Pages" is the number of individual webpages downloaded in that time period. Your main page is one webpage, and a single article is one webpage.

"Hits" is the total number of files (objects) downloaded in that time period. Any one webpage could have any number of image files (objects) on it, so a webpage with 6 images would count as 7 "Hits" each time it was downloaded.

Many people popularly use "Hits" as the main measure of website activity, but I think that "Pages" is a much better measure of activity, since it tracks the number of individual webpages downloaded in that time period.

Of course, just because a user downloads a webpage, doesn't indicate how much they read on the webpage.

"Bandwidth" is the total size of the files downloaded in that time period. In other words if a webpage (html file) is 50K in size, and it has an image (jpg or gif file) that is 112K in size, and it has another image (jpg or gif file) that is 34K in size, each time that webpage was downloaded by a web user, it would add 196K to Bandwidth.

Given the sharp focus of the tollroad and highway subject, you average of 2,500 to 3,000 page downloads per weekday, I consider to be substantial usage.

Users can easily print your articles, and can easily copy them to their own computer, for future reading, and those future accesses would not be from your website, so they would be continued usage of your articles, but would not add to the website counters. In other words, usage of your articles goes well beyond what is tracked on your website tracking statistics. END QUOTE

These statistics are for the TOLLROADSnews.info site. We haven't yet assembled data for the new TOLLROADSnews.com site but the two are in process of being consolidated.

REVISED as of 2007-05-06